The Apple AirPods Max are finally here
Apple Inc. launched its first over-ear headphones, entering a competitive market dominated by rivals such as Bose Corp. and Sony Corp., and expanding its push into accessories to supplement revenue generated by its signature iPhone.
The pricey $550 headphones include wireless pairing and noise cancellation, like many on the market. They go on sale Tuesday and start arriving Dec. 15, Apple said on its website. The company touted superior audio quality, ear cups that independently pivot and rotate, and 20-hour battery life in its announcement.
The headphones work with Apple’s voice-activated Siri digital assistant and have a physical side control called the Digital Crown, the same mechanism on the Apple Watch, to control music playback. The headphones come in several colors: space gray, silver, blue, green and pink.